THE EXPRESSION OF COMMUNICATIVE STRATEGIES THROUGH POLITENESS AND CULTURAL CODES IN UZBEK SOCIAL DISCOURSE
DOI:
https://doi.org/10.62536/sjehss.2025.v3.i11.pp61-63Keywords:
Politeness norms, cultural codes, communicative strategies, social discourse.Abstract
This article analyzes the expression of politeness norms and cultural codes in Uzbek social discourse and their role in communicative strategies. The results show that cultural codes and etiquette norms play a crucial role in forming effective persuasive and social adaptation strategies in communication processes. The study employs a pragmalinguistic approach to examine how cultural context influences communicative effectiveness.
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Holmes, J., & Stubbe, M. (2003). Power and politeness in the workplace: A sociolinguistic analysis of talk at work. Pearson Education.
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